Rakhi Sawant, the outspoken, wannabe-bride on NDTV Imagine has not only managed to select her groom on television, but has also achieved in garnering the maximum ratings for any reality show in last two years.
As per Tam data, the grand finale of Rakhi Ka Swayamvar Faisle Ki Raat, which was aired live on 2 August from 9-11.30 pm, fetched a whopping TVR of 8.4 for the channel.
The viewers remained captivated by Rakhi and her tantrums to make the finale the top rated show among the Hindi GECs (general entertainment channels) during the week. It also helped the channel to notch a total of 141 GRPs in the week ended 2 August.
Rakhi Ka Swayamvar had been into controversies from the very beginning. While on one hand, there was Rakhi selecting and rejecting perspective contestants as per her whims and fancies, there were news channels on the other hand trying to create scoops out of the show.
It is pertinent to note here that News24 conducted a sting operation, saying that the show was rigged, ultimately helping the property to garner more eyeballs.
Rakhi Ka Swayamvar that hit the television screen on 29 June witnessed the best non-fiction opening with a TVR of 4.1, till Sach Ka Saamna launched on Star Plus. But the show did what it was created for. It gave NDTV Imagine a major upward push. The channel which was hovering around the 100 GRP (gross rating points) mark on a weekly basis, before the launch of the show, zoomed up by over 25 GRPs per week.
Overall, the show that was spread over a 6-week span fared an average of 2.8 TVR.
On a week-on-week basis, the show managed an average TVR of 2.8 in its first week. The ratings dipped slightly in the second week (2.3 TVR) but as word of mouth about Rakhi’s hunt for a dulha spread, the ratings soared higher. However, after an average of more than 3 TVR for two consecutive weeks, the three remaining contestants and Rakhi lost some of the charm as average rating slumped to 1.5 TVR in the fifth week.
The final week (average 5.9 TVR) saw two major events in the show, Mehendi Sangeet on 1 August (3.4 TVR) and the finale, where she picked NRI Elesh Parujanwala as her to-be groom.
And now, the channel has decided to milk all the publicity around the couple, and has roped in them to contest in their upcoming reality show, Pati Patni or Woh, which is adaption of international format show Baby Borrowers. BBC Worldwide, which holds the rights of the show is producing it for the channel.
Tags: NDTV Imagine