Discovery Networks Asia-Pacific will launch three new 24-hour channels in India – Discovery Science, Discovery Turbo and Discovery HD. Permission for the new channels was granted by the Information and Broadcasting Ministry on August 12, 2009.
Rahul Johri, senior vice-president and general manager – India, Discovery Networks Asia-Pacific, said, “In the current environment, networks that have a distinct brand proposition will emerge as the preferred destinations for viewers, advertisers and affiliates alike.”
Johri adds, “The changing market dynamics, favourable demographics, and research, suggest that millions of viewers in India would enjoy Discovery Science, Discovery Turbo and Discovery HD’s unique and high-quality programme offering.”
The company plans to launch Discovery Science and Discovery Turbo on both analog and digital platforms, while Discovery HD will be launched only on the digital platform. All three channels are available in English.
The new launches increase the breadth of Discovery’s television offering in India to six channels. Currently, Discovery broadcasts Discovery Channel, Discovery Travel & Living and Animal Planet.
Discovery Science is dedicated to making science programming accessible, relevant and entertaining. The channel’s programming genres will include exploration, cutting-edge discoveries, medical research, astronomy, space, genetics and human body.
Discovery Turbo is a new network offering entertaining and inspiring programming for people who love the adrenaline rush of all things motored. Its programming will include events (car, boat, bike shows), celebrity motorist profiles (Formula One, NASCAR), DIY, motoring trends and fashion.
Discovery HD is the only global high-definition television network offering factual and lifestyle entertainment. It brings audiences closer to their world, featuring programming on the wonders of the world including world culture, science, wildlife, natural history, travel and lifestyle.