Zee Cinema, the 24 hour movie channel of Zee Entertainment Enterprises, has launched an mobile game, called Cinema Ka Baadshah, which aims to take the channel’s target audience interaction to digital platforms.
This is not the first time that Zee Cinema is using an digital activation to promote itself with the youth. Last year, it has launched an online game to promote its Shanivaar Ki Raat Sitaron Ke Saath property.
The Cinema Ka Baadshah game is downloadable on mobile network with active GPRS for Rs 10. The game has elements like live characters, digital sound effects, high definition visual look and a storyline, which represents a Bollywood movie in its own style.
The new game, which aims to set new benchmarks for the industry, has been launched by the little wonders – Afsha and Dhairya on Zee TV’s Sa Re Ga Ma Pa L’il Champs reality show.
Speaking to Televisionpoint.com, Mohan Gopinath, business head, Zee Cinema, says, “We opted for an mobile game because it is a popular format for digital marketing and it also help us to derive revenues out of the mobile platform”
Gopinath adds, “We are promoting the game through our own channel and using word of mouth advertising to attract the youth. We have provided a 360 degree entertainment to our viewers with properties like Klub MJ Hunt, our online game – Shanivaar Ki Raat and now Cinema Ka Badshah.”
Tags: Zee cinema