Murali Raaman joins Polimer Media as CEO

Murali Raaman, vice-president, programmes and operations, Jaya TV, has joined as chief executive officer, Polimer Media. He will be reporting to PV Kalyanasundaram, chairman and managing director, Polimer Media.

With Polimer TV, the Polimer Media Group is foraying into the Tamil satellite television space. The channel would go on air towards the end of August, 2009, according to Raaman. Chennai-based Fifth Estate Communications is handling the creative duties for Polimer TV.

In his new role, Raaman’s responsibility would be to see through the launch of the Polimer’s channel besides creating content that can woo audience from the Sun TV and other dominant channels.

Raaman started his career with Sun TV as programming manager in 1992. Later, he had his first stint with Jaya TV in 1994 as programming manager, when he had spent three years with the channel.

Then he moved to Jain Satellite channel. He also had a stint with Ess Pee Associates, New Delhi, where he served as creative director and consultant on a project for Astro Vannavil, Malaysia.

For the record, Polimer Media is one of the largest multi-system operators in Tamil Nadu and is said to be leader in places like Coimbatore and Salem. The company has been successfully running local cable television channels in Salem and Coimbatore for the past several years.

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