After taking a break of two months, Ajay Vidyasagar has joined Sun TV Network as chief operating officer (COO). Vidyasagar has confirmed the development to Televisonpoint.com and says that he has taken over the new role from July 15.
Prior to joining Sun TV, he was associated with Star India as president, content and new media, where he worked for 14 years.
Vidyasagar started his stint with Star India in 1996 and has been a part of the Chennai team of the network. After some time, he shifted to Mumbai, where he was part of the company’s marketing team. During his tenure with Star, he was also the commercial director of Channel [V], the music channel of the network.
In 2000, when Star India acquired Vijay TV, a Tamil general entertainment channel (GEC), Vidyasagar moved down south as head of the group’s regional business, where he was appointed general manager, regional channels, Star India.
In 2004, Vidyasagar went back to Mumbai to head the marketing function of Star India as executive vice-president and was later promoted as president, content and new media, his last designation with the group.
It was during his stint that Star Plus launched the second season of the country’s most popular game show, Kaun Banega Crorepati, after a gap of four years. The same year, Star Network also came up with its second GEC, Star One.
Vidyasagar is known to have used several innovative marketing strategies to promote the Star Network’s channels. Also, during his tenure with the group, he headed the licensing and merchandising functions of Star.
As head of Star India’s new media function, he was responsible for the overall operations of the Internet business of the network. He has also dabbled in advertising and was associated with O&M, Bangalore, where he spent about six years; he left the agency as account director.
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