Backward integration is the new business for the NDTV Group, which runs a general entertainment channel NDTV Imagine. The company has launched its independent production group, called RedDot Productions, which will create and design content for television and interactive media.
With over 5000 hours of active programming under its belt, RedDot Productions will offer a whole array of services like documentaries, corporate films, advertiser-driven audio-visuals, media consultancy, learning aids, training modules and various genres of television programming ranging from travel, lifestyle, youth oriented and reality based shows, at competitive prices.
Dr. Prannoy Roy, chairman, NDTV Group, said, “RedDot is a team of NDTV’s most creative and talented people. It will be producing shows not only for all our channels, but also for other non-NDTV channels. With this launch, RedDot aims at leading the country with path breaking shows and create new standards that will bring world class production qualities to India.”
Richa Sahai, creative head, RedDot Productions, added, “The new unit will broaden the scope of what NDTV is known for within India and overseas. It will be a return to NDTV’s roots and core values of being a lean, efficient set-up run by a team of creative individuals producing high quality programming.”
RedDot Productions’ core team comes with an experience of over a decade in various genres of programming . Apart from the NDTV group, the team has previous work experience with organisations such as Discovery Travel & Living, BBC, ESPN, Star Plus, Sony, Pogo, Zoom and Doordarshan.
Tags: Ndtv Red Dot