Hindi general entertainment channel Star Plus has partnered with Shah Rukh Khan’s Kolkata Knight Rider (KKR) as co-sponsor for the IPL franchisee.
As part of the sponsorship deal, KKR players will have the Star Plus logo displayed on the back of their T-shirts during the matches.
Says Star Plus EVP and GM Keertan Adyanthaya, “Star Plus and Shah Rukh Khan have had a long-standing association with each other. It is indeed a pleasure to have the Kolkata Knight Rider team wear T-shirts with our logo as they endeavour to win the IPL.”
Tags: Star Plus