Archive for March, 2009

Radio One to have CEO’s don RJ hats

March 4, 2009

In an innovative twist in programming, Radio One will have CEO’s and MD’s of companies don RJ (radio jockey) hats. The radio broadcaster hopes to woo the metro audience with this new offering.

‘One for The Boss’ will be a weekly late evening segment aired between midnight and 1 am and will feature top executives who are also avid listeners of Radio One. This time band works well with the target audience of the show.

The CEO-turned-RJ will conduct the show for a day and speak about his/her favourite songs and preferred choice of music, and also play the same on air. The same show will be aired across all stations of Radio One.

The show is currently being conceived for the month of March. Based on the listenership responses, Radio One may extend it to subsequent months. The show may also be re-run on weekends to let the other segments of the audience sample it.

Vineet Singh Hukmani, managing director, Radio One, says, “Radio One is committed to providing innovative programming that is differentiated for our urban audiences. Corporate audiences regularly tune into our station and it was a natural progression to ask them to do their own shows on our station.”

“We have had an amazing response to the concept and the list of CEO RJs for the month is already full. We have also asked companies to register with us through SMS and recommend their CEOs and MDs to do the show.” explains Vehrnon Ibrahim, national programming head, Radio One.

For the month of March, the station has roped in adman Prahlad Kakkar, Sunil Lulla, director, Real Global Broadcasting and G Krishnan, executive director and chief executive officer, TV Today Network.

Radio One has also asked companies to register through SMSs and recommend their CEOs and MDs for the show. The show will be promoted through mailers in trade publications, print ads and radio spots. The company has 7 stations operating in Delhi, Mumbai, Bangalore, Chennai, Pune, Ahmedabad and Kolkata.

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TV Today Network to buyback 10 % equity

March 4, 2009

TV Today Network Ltd, will spend up to Rs 29.3 crore for a buyback of up to 10 per cent of equity of shares. The company will buyback up to 4.78 million shares at a maximum price of Rs 115 each.

TV Today will buy back shares at a premium price of 102 per cent from the company’s yesterday closing price of Rs 56.80. Shares in the company were up 0.35 percent at Rs 57 in a weak Mumbai market.

The buyback will open on March 16, while its last date is July 30, the company said in a statement to the National Stock Exchange (NSE). Post the buyback, the promoter holding in the company would increase from the existing 55.68 per cent to 65.68 per cent.

“The maximum offer price has been arrived at after taking into consideration factors such as the trends in the market price of the equity shares during the last six months prior to the date of the meeting held on 31 July, 2008 of the board for approval of buy-back, price-earning ratio and impact on other financial parameters.” the company said in its statement.

TV Today Network recorded a net profit of Rs 8.67 crore in the quarter ended December 2008, down 48% from the corresponding quarter in December 2007. The company, incorporated in 1999, currently runs four news and current affair channels – Aaj Tak, Headlines Today, Tez and Dilli Aaj Tak.