The leadership ladder in the Hindi general entertainment channel (GEC) genre is all set for a significant makeover as Colors has emerged as a dominant contender for the top slot. Both Star Plus and Colors have grabbed a 24 per cent share each in the overall GEC pie.
For the fourth week of 2009, only 7 GRP (gross rating points) separates Colors from the current leader Star Plus. According to data by TAM Media research data covering C&S 4+, Star Plus has increased its GRP from 271 in Week 3 to 293 in Week 4, while Colors has increased its GRP from 263 in Week 3 to 286 in Week 4.
Zee TV comes in third place increasing its relative share to 18 per cent and its GRP have gone up from 195 to 221. The channel beamed live the grand finale of its popular singing reality show, Sa Re Ga Ma Pa from the Gateway of India on January 24, which got a TVR of 4.9.
At number four are Sony and NDTV Imagine. From a relative share of 8 per cent in Week 3, Sony has witnessed a decline to 6 per cent in Week 4, as its GRP have fallen from 93 to 74. NDTV Imagine has remained steady with a 6 per cent share and its GRP have increased from 65 to 73.
Star One and Sahara one are at fifth spot with 64 and 54 GRPs, respectively, both the channels garnered a 5 per cent share each. In terms of GRP, Star One has lost four points, while Sahara One has gained eight points from Week 3.
Sab TV is at number six, with a 4 per cent share and has seen its GRP fall from 52 in Week 3 to 47 in Week 4. 9X and Star Utsav, with a 3 per cent share each, have garnered 33 GRP each, and stand at number seven.