Archive for February, 2009

Star Gold unveils movie lineup for Valentine’s Day

February 1, 2009

On the occasion of Valentine’s Day, Hindi movie channel Star Gold is launching a “romantic movie festival” from 2 February onwards.

The festival, which ends on 26 February, will screen romantic movies like Naa Tum Jaano Na Hum, Hero Hindustani, Pyaar Deewana Hota Hai and Dil Tera Aashiq.

As part of the initiative, the channel will air the selected movies from Monday to Thursday during the afternoon slot.

The other films that will be screened as part of the festival includeImtihaan Dilwale, Mujhe Kuch Kehna Hai, Jab Pyar Kissi Se Hota Hai, Pyar Koi Khel Nahin, Radha Ka Sangam and Diljale.

Star Vijay to launch two Chennai Super Kings shows

February 1, 2009
Talk about exploiting a winning horse and Star Vijay is doing just that. The Star-owned Tamil entertainment channel has partnered with IPL team Chennai Super Kings (CSK) owner India Cements for two reality shows/talent hunts, Chennai Super Kings Juniors (CSK Juniors) and Chennai Super Kings Cheerleaders (CSK Cheerleaders).

CSK Juniors will go on air on weekends (on Saturday and Sunday at 7 pm) from 21 February and will run for 20 episodes. Auditions are to be held at Chennai, Coimbatore and Trichy and 11 kids between 8-12 years will be recognized as the CSK Juniors. These kids will get to watch all the CSK matches in Chennai sitting in the pavilion. The top three contenders (the best bowler, best batsman and best all rounder) will get an opportunity to be present with the CSK team at their net practice and will get a chance to travel with them to any one of the other IPL matches.

CSK Cheerleaders is slated to go on air on 20 February (every Friday at 10 pm) and will run for 10 episodes. As the show’s name suggests, it will test a number of boys and girls on their dancing skills and cheering routines over a series of competitive rounds, to find CSK cheerleaders. The selected team will be cheering the CSK team in every IPL match and will also be recognized as the official cheerleaders.

To top this all, the show will have CSK and India skipper MS Dhoni as a lynchpin of sorts. Dhoni will be seen acting in the promos of CSK Juniors and CSK Cheerleaders. Other CSK team members VB Chandrasekar, S Badrinath, L Balaji, Krishnamachari Srikanth and percussionist Sivamani will also be joining him on Vijay TV.

The Star management is pretty kicked about the tie up. And with good reason. Dhoni, IPL 2008 finalist CSK, a talent hunt for junior cricketers, and youngsters who will be recognised as CSK official cheerleaders, you can’t get a better package than that for the cricket crazy denizens of Tamil Nadu. 

Hear out Star India CEO Uday Shankar: “This is the first time that a GEC has tied up with a sporting event like the IPL in the manner that we have; a great strategy to capitalize on the brand and generate viewership.”

Adds India Cements head marketing Rakesh Singh: “The first season of IPL was a roaring success and the CSK reached the finals. We wanted a television partner with whom we could associate and take this great brand to the roots of Tamil Nadu. Star Vijay approached us with these two concepts which will popularise the brand.”

Vijay TV GM K Sriram further adds, “We are sure that we will put our best foot forward in making this content interesting to both the cricket lovers and the general audiences. This show will portray the aspirations of kids and their passion for the game striking a chord with the families as well. The show will surely generate interest of advertisers both in the national and retail markets.”

Sriram says that the channel has kept sponsorship open to one title and eight associate sponsors. “There is a lot of interest from about a dozen potential advertisers for the same even in these tough economic times because of our offering. We expect to close the title sponsorship for about Rs 10 million and associates at about Rs 4 million.”

He expects Star Vijay’s weekend share which is at 10 per cent today to grow to 12.5 to 13 per cent.

Now all that is left is that the CSK shows draw in those numbers.

Star India to expand its viewership on digital front

February 1, 2009

Star India, the leading broadcasting company, in a bid to expand its viewership through the Internet and generate additional revenues, has tied up with The broadcaster will make its content available on the video website, and has already started to offer video clips from Star Plus, Star One and Channel [V]. is an online platform which enables video content producers to upload and host their content in short duration formats, and distribute it through 10,000 video widgets owned by the portal. 

Ajay Vidyasagar, president, Star India, says, “This tie-up gives us a new medium to take our content to viewers in India and across the world and add value to our advertisers. We also plans to roll out many such partnerships with a few of the top online portals in the coming months. We also will start offering content from our regional channels as well, which includes brands like Star Vijay, Star Pravah and Star Jalsa.”

The videos uploaded by Star India on include various clips, each of three minutes’ duration, from discontinued but popular shows such as Kyunki Saas Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki, Kasautii Zindagi Kay, and Sanjeevani. Clips of Channel [V’]s Get Gorgeous are also available on

Sunil R Nair, chief executive officer,, says, “We offer a unique opportunity for television network like Star TV, who can leverage our platform to make their popular channels and shows available on demand to a wide online audience.”

Star India will share the revenue earned through the video advertising with, which will in turn,share it with the people who use its widgets on their blogs or websites.

This is not the first time that Star is using the online platform to expand its reach and increase viewership for its programmes. It already uploads short-duration video clips of various programmes that run on its national and regional channels on its own Internet properties such as and

Disney unveils KidSense ‘codes’ survey

February 1, 2009

The third edition of Disney’s KidSense has unveiled the new tween ‘codes’, which replace the old tenets for tweens in India. 

These emerging codes are visible in the three Cs – Culture, Clan and Core, of tweens lives. The KidSense 3 qualitative study, attempts to ‘sense’ the truth and trends of the tweens, across metros and smaller towns. 

The research also provides a peek into the future of mass tweens by researching the core life environments of ‘trendy’ tweens. The findings showcase similarities in the direction of this movement in tween psyche, while the pace of these changes and shifts vary for trendy and mass tweens. 

According to Antoine Villeneuve, senior vice-president and managing director, Walt Disney Television India, the network is already using some of the findings for its programming. 

Villeneuve said, “Tweens today are wise, wired yet vulnerable. Understanding the dreams, realities, environments and aspirations of Disney Channel audience is an important pillar for creating relevant and memorable experiences that are appealing, entertaining, safe and family inclusive.” 

Some of the emerging codes of Culture from Disney’s KidSense 3 show that the trendy tween is the ‘techknow’ generation, seamlessly merging the physical and digital spaces, while the mass tween is many steps behind. Tweenglish is the new language that is vital to the tween’s identity – constantly evolving, dynamic and is visible across mediums. 

Investing in interests for the future – alternative careers are becoming the mainstream careers, especially for trendy tweens. While classical careers prevail for masses, there is more openness to different career choices. The study findings also show that tweens have million dollar dreams and money power is more than just purchasing power. 

For the categorisation of Clans, the finding shows that the groups are the new family for tweens – whether it is a ‘Bonding’ group, where the tween can show their true self, or a ‘Badge’ group, where they showcase self. 

They seek the status of Badge groups and the security of Bonding Groups. The tweens have found greater openness and freedom with parents. Trendy tweens are both openly complimentary and critical of parents, while mass tweens are more conventional.

Gitanjali Ghate, managing director, The Third Eye, an Indian research agency that carried out the research, stated, “The findings from this study are remarkable because the ‘sensing’ has been done through a different process. Disney’s KidSense 3 was a collaborative research exercise with embedded observations and co-creation of data. We had tween researchers versus just tween respondents along with mothers and experts from tween’s lives.” 

The third edition of Disney’s KidSense was undertaken with 300 kids between the age of 8-14 years, and their mothers, across the cities of Mumbai, Delhi, Chennai, Ahmedabad and Lucknow over a period of three months.

The reports were collated based on surveys conducted across four modules – comprising friendship gangs of boy and girls, trendy tweens, focus groups of mothers with kids, and conventional and unconventional kids experts from various walks of tween’s lives.

GEC Genre: Star Plus & Colors grab 24 % share each in Week 4

February 1, 2009


The leadership ladder in the Hindi general entertainment channel (GEC) genre is all set for a significant makeover as Colors has emerged as a dominant contender for the top slot. Both Star Plus and Colors have grabbed a 24 per cent share each in the overall GEC pie. 

For the fourth week of 2009, only 7 GRP (gross rating points) separates Colors from the current leader Star Plus. According to data by TAM Media research data covering C&S 4+, Star Plus has increased its GRP from 271 in Week 3 to 293 in Week 4, while Colors has increased its GRP from 263 in Week 3 to 286 in Week 4.

Zee TV comes in third place increasing its relative share to 18 per cent and its GRP have gone up from 195 to 221. The channel beamed live the grand finale of its popular singing reality show, Sa Re Ga Ma Pa from the Gateway of India on January 24, which got a TVR of 4.9.

At number four are Sony and NDTV Imagine. From a relative share of 8 per cent in Week 3, Sony has witnessed a decline to 6 per cent in Week 4, as its GRP have fallen from 93 to 74. NDTV Imagine has remained steady with a 6 per cent share and its GRP have increased from 65 to 73. 

Star One and Sahara one are at fifth spot with 64 and 54 GRPs, respectively, both the channels garnered a 5 per cent share each. In terms of GRP, Star One has lost four points, while Sahara One has gained eight points from Week 3.

Sab TV is at number six, with a 4 per cent share and has seen its GRP fall from 52 in Week 3 to 47 in Week 4. 9X and Star Utsav, with a 3 per cent share each, have garnered 33 GRP each, and stand at number seven.

Reliance Big TV may cancel IPL DTH deal

February 1, 2009


Reliance Big TV, the Anil Dhirubhai Ambani Group (ADAG) direct-to-home (DTH) venture, which has bagged the official DTH partnership for the T20 cricket Indian Premier League (IPL) with a bid of $ 31.16 million for four years, has decided that it will not go ahead with the proposed deal, if the broadcast rights for the league are given to its competitor.

“We at Big TV, have been talking with the IPL officials since October last year on the issue of being offered only the DTH rights, while the TV rights are going to others. This is an unfair business practice and is adequately not acceptable to us, hence we may hold back.” an senior ADAG official, who did not wish to be named, said to us.

“Negotiations are still on with the BCCI though, and a final decision on our stand will be announced by the first week of February. However, the ADA Group is keen on being involved with IPL in a big way in the future.”, the official adds.

In August 2008, Big TV outbid the other contender Airtel Digital TV, which had put in a bid of $ 30.28 million for the same number of years. The tender for the DTH partner was held on August 08 and only Big TV and Airtel Digital TV bid for it.

Lalit Modi, chairman and commissioner, IPL, could not be contacted for his comments, at the time of filing of this report.

Meanwhile, title sponsor DLF has made it clear that it’s not pulling out of the Twenty20 extravaganza for the next four years.

Sony to buy Bangla Entertainment for Rs 60 crore

February 1, 2009


Sony Pictures Entertainment (SPE) has zeroed in on buying Bangla Entertainment, which runs a Bengali TV channel called Channel 8 Talkies, for about Rs 60 crore.

The deal, if it goes through, will help the Japanese electronics and entertainment firm Sony to compete with the likes of Star India and Zee Entertainment in Indian regional entertainment space.

SPE and its entities currently own 62 per cent in Multi Screen Media (MSM) India, which was earlier known as Sony Entertainment Television India. This company operates channels like SET India, Pix, AXN and Sab TV among others. 

SPE is now looking at buying into Bangla Entertainment through its investment subsidiaries, South Asian Regional Investment Singapore and South Asia Regional Investments Singapore II.

SPE has sought clearance from Foreign Investment Promotion Board (FIPB), the nodal body for clearing foreign investment in India, for acquiring the stake. But the proposal is yet to get a green signal as the I&B ministry is looking at the transaction. As per Indian regulations, 100 per cent FDI is permitted in non-news TV channels.

Run by Kolkata-based entrepreneur Ashoke Surana, Bangla Entertainment owns the Bengali movie channel, Channel 8 Talkies. Its shareholders include Highlight Commodeal, Indra Barter, Eshita Surana, Rahul Surana and Surana Brothers.

The owners have been looking to sell the firm for the past few months as they were unable to generate enough ad revenues, said a senior executive with a cable company, who didn’t wish to be identified.

Neither Michael Lynton, chairman and CEO, SPE, nor Kunal Dasgupta, CEO, MSM India, could be contacted at the time of filing this report.