Sun TV weighs Hindi GEC

The tight liquidity market may have started pinching many media companies, but for some who are sitting on a pile of cash it is offering opportunities. Sun TV Network Ltd, a dominant regional broadcaster in the south, is exploring opportunities to enter the Hindi general entertainment channel space.
“The company is weighing options to get into the Hindi GEC space through the acquisition route if valuations are attractive. It has an excess of Rs 4 billion in cash,” a source close to the company says.

Sun TV officials could not be reached for comments.

Sun TV already has a national footprint in FM radio and has emerged as one of the leading players with 44 operational stations. It also holds 49 per cent in Red FM through subsidiary company South Asia FM.

The Hindi GEC space has seen a flurry of activity with new launches like NDTV Imagine, 9X and Colors.

Sun TV continues to grip the south Indian market despite increasing competition and expects to sustain a double digit effective advertising growth. The company’s pay revenues could jump from Rs 110 million in FY’08 to Rs 600 million in FY’09.

7 Responses to “Sun TV weighs Hindi GEC”

  1. pawan srivastava Says:


    Dear Sir,

    I want to join your Chenal. I have 8year experience in print midia.
    very thankfull if you give me chance

    to work with you.


    pawan srivastava

  2. Santosh Singh Says:

    my self santosh singh and i am working in Jyoti tv as anchor before that i was working in stn channel as a news reporter.
    so sir i want to join your team for gorakhpur zone,

    if any required for so please contact me, i will give u very satisfied responce.

    thanks alot
    Santosh singh
    jyoti tv

  3. mrityunjai kr. mishra Says:

    Dear sir, I want to join as a reporter in your tv channel. I am from Jharkhand Dist Bokaro and want to do reporting from Bokaro for your news channel.These days i am working in detv. Hence i am looking forward for your positive response for further needful.

    Thanking you

    Mrityunjai kr. Mishra
    Reporter de tv
    Mob: 09835597811

  4. DEVI PRASAD Says:


  5. raaj Says:

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  6. raaj Says:

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  7. ashish Says:

    Dear sir
    im ashish gupta im graducate in kanpur univercity u.p,i have done cinematographay course in mumbai from zima (zee institute of media arts) my work exp 1 year in garim bharti news paper as a city photographar and this time im working sub tv sho LAPATA GANJ as a fous polling.

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