ZEE TV comes back with a bang after the strike

Zee TV, India’s leading general entertainment channel, is back with a new look and fresh content. After a hiatus of 3 weeks due to a strike between the Federation of Western India Cine Employees (FWICE) and the Producer’s Guild, the channel is all set to announce interesting future tracks to existing stories. Besides this, there are two new prime time properties in the coming weeks – Choti Bahu and Shrii. The weekend will also be stacked and star studded with superstar Aamir Khan and Zayed Khan in Hero Honda Sa re Ga Ma Pa, premier of the year’s biggest block buster Taare Zameen Par to name a few. All in all, the Zee TV viewer will be spoilt for choice in the next few days with the offering that the channel has in store for them!!

Though these have been testing times for the broadcasters, all the channels will unanimously start airing fresh content from December 1st.

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Speaking on this initiative by the channels, Tarun Mehra, Business Head Zee TV said, “There were so many high points and new launches that were planned and the strike began. The broadcasters took a unanimous decision to not show any fresh content in the interim. Now that we are coming back on Monday (1st December), the viewers will be able to enjoy their favourite shows again. The marketing activities are also on a high decibel and we have a 360 degree communications strategy in place.”

So the next few weeks will see the year’s biggest block buster Taare Zameen Par on the channel. Along with that Hero Honda Sa Re Ga Ma PA Challenge 2009 (Fri-Sat 10pm) will have the inimitable Aamir Khan on Saturday (6th December) and Zayed Khan on 5th December. Saat Phere (Mon-Fri 9.30pm) will have Saloni dealing with a staggering personal loss, while Maayka (Mon-Fri 8.30pm) will address the issue of the daughter in law being a ‘manglik’ and the repercussions thereof. Ranbir Rano (Mon-Thur 10.30pm) will see a new character, Achint Kaur as Preet Didi enter the lives of Ranbir and Rano whereas Banoo Main Teri Dulhann (Mon-Fri 8pm) will see the inseparable Divya and Amar at the crossroads of their lives. And if this was not enough Naagin (Fri-Sun 9pm) will see the return of the original Naagin and Ghar Ki Lakshmi Betiyann (Mon-Thurs 10pm) will also sport a fresh and exciting new track.

So December is the month for all Zee TV viewers to get an eyeful of their favorite characters and shows.


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