Colors to launch Ek Khiladi Ek Haseena on 26 Sept

Colors, the Hindi general entertainment channel (GEC) from Viacom18 stable, is gearing up to launch a weekend prime time show, Ek Khiladi Ek Haseena.

The cricket format show, a combination of cricket and glamour, will hit the TV screens on 26 September and will air every Friday and Saturday at 9 pm.

Ek Khiladi Ek Haseena will feature “Indian cricketers with ladies from Indian television, to fight it out on the dance-floor”.

Colors CEO Rajesh Kamat says, “Ek Khiladi Ek Haseena is another differentiated offering from Colors. Indian audiences have passion for cricket and dance both and nothing like bringing both the things together. The show will have a universal appeal across all demographics.”

Bollywood actress and former Miss Universe Sushmita Sen, along with former Pakistani cricketer Wasim Akram, will judge the show. The voting pattern will follow a 50:50 ratio for the jury and in studio audiences. The winner will get Rs 2.5 million cash prize.

The six teams are S Sreesanth with Surveen Chawla, Harbhajan Singh with Mona Singh, Irfan Pathan with Ashima Bhalla, Dinesh Karthik with Nigar Khan, Nikhil Chopra with Barkha Bisht and Vinod Kambli with Shama Sikander. Bollywood choreographer Pooni Verma is the “dance-guru” of all the six teams.

Colors programming head Ashvini Yardi adds, “We’ve all grown up idolising our cricketing heroes. I am sure that after Ek Khiladi Ek Haseena, we would be practicing their steps as well. It is a total fun show. The judging will be based on evolution of teams. Audience will see a major improvement in the dancing skills of the cricketers.”

The channel has roped in ICI Paints, Kohler, Parle Agro (Appy), Samsung and Hygenic Research Institute as associate sponsors for the show.

“So far we have five associate sponsors and are in talks with advertisers for title sponsorship. Though the rates are definitely at a premium, given the ratings and reach, we are providing a good deal to advertisers,” asserts Kamat.

As of now, the channel has 53 advertisers including Idea, Reliance – ADAG, ITC, Emami, Airtel, Nestle, Max New York Life Insurance, Cadbury, LG, Samsung, LIC, Nokia, Hero Honda and Hewlett Packard among others.

The channel will kickstart the promotion campaign for the show by this weekend. The promos of the show are already on Colors and will be seen on 35 different channels including Network18 channels.

The channel has also roped in Big FM as radio sponsor for the show. “As always, we will mark our presence everywhere – be it print, radio or television,” Kamat states.

Sandhaya Mridul will host the dance reality show. While the title track of the show has been composed by the Salim-Suleiman duo, it has been sung by Kunal Ganjawala.


One Response to “Colors to launch Ek Khiladi Ek Haseena on 26 Sept”

  1. arpit Says:

    i really like this show,
    from today, this is my 1 of the favourate T.V show.
    & from me all the very best to the whole team of EK KHILADI EK HASINA.

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