Muthoot Group launches Chennai Live 104.8 FM

As the radio sector in India is aiming to make Rs 1,200 crore business by 2010, several new FM stations are joining the race.

The Rs 25,000 crore Muthoot Group, a business conglomerate with their presence in the finance, healthcare, education, hospitality and real estate sectors, has joined this race by launching a talk radio FM station, Chennai Live 104.8 FM.

George M George, executive director, Chennai Live 104.8 FM, said, “We have plans to launch more stations as and when license is allotted. We are also looking at acquiring existing stations across the country.”

The Muthoot Group had been contemplating foraying into the media space for some time now. George adds, “The success of Muthoot Group is a result of having grass root level of understanding of the local environment and consumers’ needs. We have used this knowledge to continuously come up with innovative products and services.”

The talk radio is targeted at the 25-plus age group and the total investment in this venture was Rs 20 crore, out of which 50 per cent was paid towards licence fee.

Prem Kumar, station head, Chennai Live 104.8 FM, says, “It is meant for people who have a point of view and would like to participate or associate with the changing face of Chennai”.

Primarily focusing on increasing the radio listenership base in Chennai, Sunil Kumar, advisor, Chennai Live; and managing director, Big River Radio, said, “None of the new entrants after Suryan and Mirchi have been able to increase radio listenership in Chennai significantly. We would, therefore, target that sector of the audience that is not listening to radio and has not been able to associate with today’s radio.”

The programme content of Chennai Live would be mainly focused on talk shows by way of discussions and debates with studio guests and listeners calling in. The channel would be bilingual (Tamil and English) along with a mix of Tamil and international music.

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4 Responses to “Muthoot Group launches Chennai Live 104.8 FM”

  1. srinivasan Says:

    want the cont. details..

  2. Ajin Jacob Abraham Says:

    This is an absolutely cool radio channel…i am hooked on to it whenever I am drivin’…good RJ’s…good topics…great music…English and Tamil!

  3. Zameli Says:

    How to contact this radio for their grear playlist info ?

    Zameli

  4. Satheesh Krish Says:

    Hey, its really a boon to Chennai listeners who wants to listen something different and not usual stuff, its a much awaited one finally arrived chennai, the one and only complete English FM.

    Looking forward to listen more beatles, grammy winner and other vintage songs.

    Also your discussions the panelists and topics are really very informative and enlightening, carry on with your good work.

    Wishing you all the best to expand your stations to other Metros !

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