Big FM initiates Bendethu Bengaluru campaign

Big FM has initiated a new campaign, Bendethu Bengaluru, to connect with its listeners and look at the issues faced by Bangalore residents. The two-week campaign will address one major issue everyday starting July 7 and will conclude on July 19.

This is an opportunity for the residents of the city to speak up and discuss issues ranging from bribery, traffic problems to public hygiene, pot holes, ban on dancing, and dress code in colleges, among others.

Sunil Kumaran, cluster head, Karnataka and Kerala, Big FM, said, “Bendethu Bengaluru is our next big endeavour, wherein in a unique, witty, humorous way we highlight issues which affect Bangaloreans. We are extremely happy that many celebrities in the city have come forward to support us in this campaign.”

To press the humour button in every Bangalorean, a smart and witty angle would be taken towards these problems, coupled with mimicking popular celebs on air. Each show would take a specific angle to the topic of the day.

RJs on the breakfast and evening drive shows would ask survey based questions on the topic of the day with one lucky listener winning the No Thank You award in every show along with other goodies.

As a culmination to this two-week campaign, RJs Harsha and Shruthi would take up the top three issues for Bangalore and ask the listeners to vote for the most popular issue boggling the city today. They would then be ‘jailed’ for a day and would be ‘bailed’ out only when they receive 9,027 votes of support from their listeners.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s