Radio Mirchi is an clear leader in Thiruvananthapuram

A survey conducted in Thiruvananthapuram by Indian Market Research Bureau (IMRB) to gauge radio listenership has found that Radio Mirchi has emerged as the clear leader among the five operating FM stations in the city.

The Car Tracks survey conducted by IMRB on June 4, across various busy traffic signals, during the drive times showed 32% listenership for Radio Mirchi followed by 25% for Club FM, 19% for S FM, 18% for Big FM and 6% for Ananthapuri FM.

Radio Mirchi 98.3 FM, the FM radio network of the Times of India Group, was launched in Thiruvananthapuram on January 18. With a clear positioning of Malayalam music for Malayalees and young, edgy jock-talk, Radio Mirchi has managed to become a friend next-door for every citizen.



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