INX Media channels to launch in Middle East

INX Media will launch its three channels – 9X, the general entertainment channel; 9XM, the music channel; and NewsX, the English news channel, in the Middle East.

INX Media has appointed Dubai-based media company Media Solutions to spearhead its push into the GCC and other Middle Eastern countries. Media Solutions is headed by Altaf Alimohamed, who until very recently was executive vice-president, Star TV based in Dubai.

Peter Mukerjea, chairman and chief strategy officer, INX Media, said, “I am extremely proud to be working with Altaf. He is one of the most professional and knowledgeable television executives across the entire Middle East, and I know this first hand from my days at Star when Altaf was running the Middle East region. I am confident that Altaf and Media Solutions will help us take the popular programming of 9X and 9XM to millions of TV viewers in the Middle East.”

Altaf Alimohamed, managing director, Media Solutions, said, “We are delighted to partner with INX Media for the launch of their popular channels 9X and 9XM. INX Media has made a huge impact in the Indian television industry in a very short span of time, and both 9X and 9XM provide contemporary and world-class entertainment.”

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