Sun TV continues off air in Madurai

The poaching by Royal Cable Vision (RCV) into Sumangali Cable Vision (SCV) territory increased to a staggering 70 per cent in Madurai city forcing more number of viewers to miss Sun TV’s bouquet of channels. With SCV refusing to give its Sun network signals to RCV, the cable war is only building up by the day.

”We have not compelled anyone to shift from SCV to RCV. The cable operators, who were suffering at the hands of the SCV until now, have grabbed the opportunity after the launch of RCV. Cut up by SCV’s monopoly, the cable operators have volunteered to come under the RCV fold,” RCV officials said.

With 30 head-end operators and 450 link operators, the city has two lakh cable connections. After chief minister M. Karunanidhi’s son Azhagiri launched RCV in the city on Monday, the monopoly of Maran-owned SCV has suffered a severe setback within 74 hours.

Despite SCV refusing to relay its pay channels through RCV, the cable operators are increasingly moving towards the latter unmindful of the viewers who have been denied the opportunity to watch their favourite programmes on Sun.

But the cable operators seem to be happy now. ”They (SCV) have been dictating terms thus far. And we have all along obliged them. Now, it is a turnaround situation where we have been invited by RCV management to share even its profits,” A. M. Kannan, General secretary, Madurai Cable TV Operators Association, said.

Azhagiri has asked the operators to collect charges ranging from Rs 100 to Rs 130 for a cable connection depending upon the locality.

An SCV official said that RCV’s blackout of Sun TV channels has only resulted in a huge demand for Sun Direct. “We are moving additional equipment and technicians to Madurai to meet the demand, which only proves that people want to watch Sun TV at any cost,” he said.

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