Neo Sports steals show at PromaxBDA with 11 awards

Amidst the boisterous atmosphere at the Promax/BDA India 2008 award ceremony, it was Neo Sports Broadcast that came out on top winning 11 awards (four golds).

NDTV Imagine CEO Sameer Nair was conferred a special gold award by the promax/BDA community as an acknowledgement for promoting Promax in India.

Neo’s ‘Gas’, a promo that was created to establish the tension factor during India-Pakistan series, made a clean sweep in the best sports promo, best sound design and the best script category.

The silvers that Neo bagged were for the best out-of-house station image promo (Power Play), best promotional campaign (tension), best sports promo (Rusty Nail), best launch campaign (Tension), best sound design (Gas), best editing in a promo(Gas) and best animation(Stumps) category.

MTV India and VH1 won four awards each under various categories.

Zee Entertainment Enterprises, NGC Network India and Multi Screen Media (new name of Sony) won a total of seven awards each under various categories. While Zee won four golds, NGC took away three and Multi Screen Media bagged two golds.

Zee Entertainment won gold for best children’s programme promo (Li’l Champs), best print ad (Zee Next campaign), best original logo design (ICL) and best holiday/seasonal/special event promo (Amitabh b’day special).

It won three silver for Funniest Spot (ICL 2007 Delhi Jets), best print ad (Midday Mate SMS) and best print campaign (Zee Next print campaign).

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NGC won golds for best public service announcement (One Car Less), best collateral material(Trapped) and best documentary promo (Trapped).

It won the silver awards for best collateral material (My Brilliant Brain), best multi-media campaign (History Rocks), best infotainment promo (The Fight) and best documentary promo (World’s Most Dangerous Drugs).

INX Media, Filmy and The Cell won four awards each under various categories, which include both silver and gold.

While Star India bagged three awards, Times Global Broadcasting and GenX Entertainment (Bindass) won two awards each.

Given below is a detailed list of the winners for Promax/BDA India 2008:

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Category Entery Title Company Award
Best In House Station Image Promo Ice Age 2 ID Star India (Star Gold) Silver
Best In House Station Image Promo VH1 Sunday Brunch Promo VH1 India Gold
Best Out-Of-House Station Image Promo Power Play Neo Sports Broadcast Silver
Best Out-Of-House Station Image Promo Always On My Mind ESPN Star Sports Gold
Best Promotional Campaign Tension Neo Sports Broadcast Silver
Best Promotional Campaign James Bond Festival Star India (Star Gold) Gold
Best Movie Promo Super Hero Clint Pix – Multi Screen Media Silver
Best Movie Promo 13 Tzemati UTV ETL Gold
Best Drama Promo Amber-Dhara Multi Screen Media Silver
Best Drama Promo Left Right Left Sab – Multi Screen Media Gold
Best Sports Promo Rusty Nail Neo Sports Broadcast Silver
Best Sports Promo Gas Neo Sports Broadcast Gold
Best Comedy Promo La Lola Promo Firangi Silver
Best Comedy Promo Sansui Boogie Woogie Multi Screen Media Gold
Best Children’s Programme Promo Sansui Boogie Woogie Multi Screen Media Silver
Best Children’s Programme Promo Sa Re Ga Ma Pa – Li’l Champs – Ashayein Zee Entertainment Enterprises Gold
Best Entertainment Promo Sansui Boogie Woogie Multi Screen Media Silver
Best Entertainment Promo VH1 Sunday Brunch Promo VH1 India Gold
Best Infotainment Promo The Fight NGC Network India Silver
Best Infotainment Promo On The Job MTV India Gold
Best Documentary Promo World’s Most Dangerous Drugs NGC Network India Silver
Best Documentary Promo Trapped NGC Network India Gold
Best News/Current Affairs Promo Devil’s Advocate The Cell Silver
Best News/Current Affairs Promo The Gujrat Verdict NDTV Silver
Best News/Current Affairs Promo Whose City Is It Anyways? The Cell Gold
Best Sales & Marketing Presentation Angootha INX Media Silver
Best Sales & Marketing Presentation TME AV The Cell Gold
Best Holiday/Seasonal/Special Event Promo New Year MTV India Silver
Best Holiday/Seasonal/Special Event Promo Amitabh B’day Special Zee Entertainment Enterprises Gold
Best Multi-Media Campaing History Rocks NGC Network India Silver
Best Multi-Media Campaign Bathroom Singer Virals Filmy Gold
Best Launch Campaign Tension NEO Sports Broadcast Silver
Best Launch Campaign Ugesh Sarcar’s 3rd Degree GenX Entertainment Gold
Best Sound Design Rusty Nail Neo Sports Broadcast Silver
Best Sound Design Gas Neo Sports Broadcast Gold
Best Script VH1 Sunday Brunch Promo VH1 India Silver
Best Script Gas Neo Sports Broadcast Gold
Best Editing In A Promo Gas Neo Sports Broadcast Silver
Best Editing In A Promo 10-3-8 Movies On Time Everytime Filmy Gold
Funniest Spot ICL 2007 – Delhi Jets Zee Entertainment Enterprises Silver
Funniest Spot Eat This MTV India Gold
Best Inteactive Promo Bollywood Ka Boss- Irani Cafe TVC Filmy Silver
Best Inteactive Promo A Promise To Mumbai Times Global Broadcasting Gold
Best Public Service Announcement Child Sexual Abuse The Cell Silver
Best Public Service Announcement One Car Less NGC Network India Gold
Something For Nothing Cricket At 11 ESPN Star Sports Silver
Something For Nothing A Promise To Mumbai Times Global Broadcasting Gold
Best Programme Packaging VH1 Hit Factory VH1 India Silver
Best Programme Packaging VH1 Sunday Brunch Packaging VH1 India Gold
Best On-Air Channel Ident 9X – Love INX Media Silver
Best On-Air Channel Ident Bindaas Identity GenX Entertainment Gold
Best Print Ad Midday Mate SMS Zee Entertainment Enterprises Silver
Best Print Ad Zee Next Campaign Zee Entertainment Enterprises Gold
Best Print Campaign Zee Next Channel Print Campaign Zee Entertainment Enterprises Silver
Best Print Campaign Bolloywood Ka Boss Filmy Gold
Best Collateral Material My Brilliant Brain NGC Network India Silver
Best Collateral Material Trapped NGC Network India Gold
Best Animation Stumps Neo Sports Broadcast Silver
Best Animation Dinosaur Neo Sports Broadcast Gold
Best Original Logo Design Dahhej INX Media Silver
Best Original Logo Design ICL Logo Zee Entertainment Enterprises Gold
Best Programme Title Sequence NSH MTV India Silver
Best Programme Title Sequence IFFA Awards Packaging Star India (Star Plus) Gold
Best On-Air Channel Branding Pix Pix – Multi Screen Media Silver
Best On-Air Channel Branding 9X – Launch INX – Media Gold

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