Pragya TV awards media duties to Allied Media

Pragya TV, the television venture of Pragya Vision, has awarded its media duties to Allied Media, the media arm of Percept Group. The size of the account is pegged at Rs 10 crores.

Pragya TV went on air in November 2007. The channel follows the philosophy of ‘Live Life Positive’, which is reflected in all its programme content.

Allied Media will be relaunching Pragya TV with a fresh outlook, besides handling the creative strategy and media buying for the channel.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s