Pragya TV awards media duties to Allied Media

Pragya TV, the television venture of Pragya Vision, has awarded its media duties to Allied Media, the media arm of Percept Group. The size of the account is pegged at Rs 10 crores.

Pragya TV went on air in November 2007. The channel follows the philosophy of ‘Live Life Positive’, which is reflected in all its programme content.

Allied Media will be relaunching Pragya TV with a fresh outlook, besides handling the creative strategy and media buying for the channel.

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