After Sun TV, Raj TV to also produce Tamil films

Even as market leader, Sun TV Network gears up to launch a slew of films, Raj Television Network, which operates general entertainment channels in Tamil and Telugu, is also entering the fray to produce Tamil films.

The company intends to produce 12 Tamil films in the first year and has earmarked a capital outlay of Rs 30 crores for the purpose initially. It has firmed up plans to launch four films in the first week of June, this year, a Tamil film director, on condition of anonymity, said.

M Raajhendran, Chairman and Managing director, Raj TV, declined to comment on the move to produce films. However, it is learnt that the company is planning a event in the first week of June to simultaneously launch four new films. It has entered into strategic tie-ups with film director, T P Gajendran, in addition to producers, A M Ratnam and Kameela Nasser.

While Raj TV Network will fund and produce these films under its own banner, it has tied up with others to act as executive producers and complete the film projects on a first copy basis.

Raj TV intends to market and release the films on its own, through existing distributors. The Tamil film industry, drew several corporate houses, including Moser Baer India, UTV and Adlabs Films to get into film production over the past year, is now seeing television channels enter the fray.

Over the past three months, Sun TV Network has been discreetly working out film production deals with almost all leading stars and a formal announcement is expected in the next couple of weeks. had earlier reported first that the Sun TV Network is gearing up to enter film production. It plans to produce at least 10 feature films each in three languages – Tamil, Telugu and Kannada annually through Sun Pictures, a soon-to-be-floated unit.

Raj TV shares were in the limelight about a year ago, when the relationship between DMK President and Tamil Nadu CM, M Karunanidhi and the Marans turned controversial and bitter.

When the stock market was made to believe that it was Raj TV that’s launching the DMK-based Kalaignar TV, the shares of the company had hit a high of Rs 373.35.

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