NDTV to handle ad sales of Channel Guide’s Punjabi channel

NDTV Media has inked a five-year ad sales deal with Channel Guide for its upcoming Punjabi language entertainment channel Just TV Punjabi.

As part of the deal, NDTV Media will take care of the sales and marketing of Just TV Punjabi in India, says a source in Channel Guide.

Attempts to contact NDTV Media CEO Raj Nayak proved futile till the filing of this report.

NDTV Media has struck similiar exclusive ad sales deals with Marathi channel Mi Marathi and Sahara One’s bouquet of entertainment channels including Hindi general entertainment channel Sahara One, Hindi movie channel Filmy and the newly launched Hindi world television channel Firangi.

NDTV Media is also the exclusive sales and marketing representative for MSN in India and for MDAS and is responsible for all revenue generating efforts for the MSN offerings and for the online and mobile verticals under MDAS.

Channel Guide is planning to launch Just TV Punjabi on 16 June.

In the first phase, Channel Guide will be launching in Punjab, Haryana, Chandigarh, Himachal Pradesh and parts of Delhi. Just TV Punjabi will be available on cable and are currently in talks with direct-to-home (DTH) operators to make it available on the platform.

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Just TV Punjabi will have a mix of daily soaps, reality shows, events, movies, comedy shows, music shows, travel and lifestyle, religious shows, horror shows and kids’ shows.

Channel Guide is a Mumbai-based company with its production studio in Chandigarh.

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