Mirchi shines with 11 awards at 33rd Rapa Awards

Radio Mirchi walked away with the lion’s share at the 33rd Radio and Television Advertising Practitioners’ Association of India (Rapa) awards with 11 metals. In the TV category, Sony Entertainment Television (Set) pocketed the highest number of awards, along with being honoured as the Entertainment Channel of the year.

At the Rapa awards function held in Mumbai on Tuesday evening, the coveted best radio jockey (male) award was shared by Radio Mirchi Mumbai’s Jeeturaj and Red FM Delhi’s Nitin, while Radio One Mumbai’s Tarana was adjudged the best female radio jockey.

Radio Mirchi Chennai’s Devasana was named best radio jockey (female) in the Tamil language and Club FM Kochi’s Sanjana walked away with similar honours in Malayalam.

Radio Mirchi’s awards included the Radio Jingle Marwari and Tamil, Radio Spot Bengali and Gujarati, Radio Trailor Hindi and Tamil, Radio Sponsored programme non-fiction and the Radio Sponsored humour Hindi award, among others.

Big FM took home eight awards, Red FM, Radio One, World Space bagged five awards in various categories each.

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In the TV category, Zee Marathi long running soap Asambhav bagged five awards , including ones for Best serial, Best Direction TV serial, script, cinematographer and the Rapa Sheel Kumar Trophy Best Performance on TV (male) which was awarded to veteran actor Anand Abhiyankar.

Set’s soap on conjoined twins, Amber Dhara managed two awards in the Music TVC and Music Video categories, while the Smriti Iraani produced Virrudh bagged two awards – for TV commercial programme and Music Title Song TV Serial.

Star One and Jaya TV have received two awards each, both Star Plus and Zee News had to be content with one each.

Rapa this year expanded its reach to cover 63 categories in 15 Indian languages. Over 60 entries had been received in the radio jockey and TV anchor categories, while the public service advertising categories saw more than 50 entries. T

he 33rd Rapa Awards also introduced a new category – short film produced by media students of various institutes.


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