DD Archives to provide content for govt’s new website

In an effort to make video and audio content on various Indian leaders available to the masses, the Government of India has planned to create a new website. The website will be hosted by National Informatics Centre (NIC) and the media asset will be managed by Doordarshan Archives.
“It is a really wonderful venture since youngsters and later generations will get to know what these personalities were like. Listening to their speeches and watching them is very exciting, and perhaps a powerful medium to understand their thoughts and ideas compared to reading a book,” said DD director (Archives) Kamalini Dutt.
The website will feature audio and video footage of Mahatma Gandhi, Jawaharlal Nehru, Indira Gandhi and Rajiv Gandhi and will be available for public usage within six months.

“We have been trying to contact independent bodies that have content on these great leaders. We have even placed advertisements and are in the process of negotiating with some,” said Dutt.The content will be available only for live streaming and not for download, considering that they are intellectual properties. But in order to make it feasible for real-time streaming, DD Archives will break down the footage into short clips of a few minutes each. That will also make it easier for viewers to access keeping in mind the amount of time it would take to buffer an entire film, which could go on for over five hours.

Metadata tags will be assigned for the footage available while translating them into short clips. “It is really helpful in searching and sorting,” Dutt said.

Talking about the content gathered so far, Dutt said: “We have a two-hour footage of Nehru’s interview on Voice of America where he talks about a range of topics including hybrid economic systems. Through this interview people will get to know what a visionary he was.”

Meanwhile, DD Archives is all set to release the DVDs of Bharat Ek Khoj, a television series based on Nehru’s book Discovery of India. This 53-episode series is directed by Shyam Benegal.

The DVDs will be available in two different sets. The DVD9 set which comprises 18 interactive DVDs, will be priced at Rs 20,000. Less costlier, and understandably less interactive, will be the set of nine DVDs which will cost Rs 13,000.

“We’ve seen the demand for the series both in the international market as well as in India. The 18 DVD set may not be affordable for the home collector, so we’ve come up with the two versions. The series was highly rated and we expect the DVDs to be popular among the people. Everything is ready and in place. We’re just waiting for the right day to release the DVDs,” Dutt said.



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