Neo Sports set to launch nine TV shows

Neo Sports, the Cricket broadcasting channel, is set to launch nine television shows. The shows will be on air, starting from Monday over the next month, in between South Africa’s tour of India.

The shows ‘Dial C for Cricket’, ‘Sports Zone’, ‘Tour Diary’, ‘Tadka Marke’, ‘Baat and Bowl’, ‘Encounter’, ‘Ballebaaz’, ‘Jaya He’, and ‘The Great Indian Run chase’ are poised to narrow the bridge between cricket and entertainment.

Each show will focus on different aspects from serious cricket, sports news, past matches, live interaction with audience to interviews and gossips. The India versus South Africa series starts on March 26.

Maulik Tolia, Programming head, Neo Sports says, “After a lot of research, we have found that there is a huge appetite for cricket that goes beyond the live matches. That is not surprising when you consider that cricket is part of India’s socio-cultural fabric.”

Last week, the channel had announced its new campaign titled ‘India’s race to No.1-Test Cricket’.

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