BBC launches two kids’ magazines in Singapore

BBC Magazines is launching two kids’ magazines Learning is Fun and Charlie and Lola, in Singapore.The titles will be launched with licensee company MediaCorp publishing. This is the first time BBC Magazines have launched a title with this partner.

Both magazines have a friendly and family-oriented theme, and are aimed at pre-school children with big imaginations.

The titles have had successful international licences before with Charlie and Lola launching in the Netherlands earlier this year and Learning is Fun in Poland in 2004.

The cover price for the magazines will be $4.90 and the print run between 5,000-10,000 copies.

BBC Magazines adds that MediaCorp Publishing Pte has a reputation for producing quality bestselling magazines in every language and age category. All of its children’s titles have a loyal audience and they hope to continue this success with Learning is Fun and Charlie and Lola.

BBC Magazine head of licensing and syndication James Hewes says, “MediaCorp Publishing is one of the leading publishers in Singapore which has a good mix of parenting and children’s titles in its stable. Its magazine distribution division also has a good network across the whole of Singapore. This combination makes it an ideal partner for our children’s titles.”

MediaCorp Publishing’s licensing manager ChunLeong Ong says, “We are delighted to be partnering with such a well established and respected organisation for these exciting new launches. We have no doubt that Charlie and Lola and Learning is Fun magazines will be a success in Singapore.”

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