Govt allots Rs 15 crores for DD Urdu

An amount of Rs 15 crores has been allotted for Urdu channel of Doordarshan for the year 2007-08. The DD Urdu channel has been included for mandatory carriage by all cable operators and multi-system operators (MSOs) in all states and Union Territories, apart from being a part of DD Direct Plus which is Doordarshan’s free-to-air direct-to-home (DTH) platform.

I&B minister Priya Ranjan Dasmunsi has informed the Parliament today, adding that Twenty-one persons knowing Urdu have been given contract jobs in this channel.

Effective packaging, outsourcing quality software from top producers from the field of production, filmmaking, culture, literature and media are some of the steps taken to popularise the channel. The channel has allotted a daily slot to the Maulana Azad National Urdu University (MANUU) for the telecast of informative and educational programmes produced by its Media Research Institute.

Launched on the Independence Day in 2006, DD Urdu is now a 24×7 channel. It is being telecast on the Insat-4A satellite, thus making it available throughout the world. The channel has a fresh band from 5-11 pm, repeating these programmes in the bands from 7 am to 12:30 pm and then from 1 pm to 3:30 pm everyday.

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One Response to “Govt allots Rs 15 crores for DD Urdu”

  1. gulzar Naseem Says:

    Dear Sir/madam,
    I want to purchase some programme recording which have telecasted on the DDURDU. May i Know what is procedure about that.

    Regard
    Gulzar Naseem

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