NDTV Imagine goes on air; floods print ads across 50 cities

MUMBAI: News broadcast major NDTV Group officially launched its Hindi general entertainment channel NDTV Imagine under stewardship of Sameer Nair at 7 pm this evening.
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NDTV Imagine, which expects to break even in 2009, has done some extensive marketing for the release. Besides the month old on-ground activities and on air TVCs, Imagine has flooded the print media with its adverts for the big day.

“We have carried out flip ads across all major publications in 50 major cities of the Hindi speaking Market,” says NDTV Imagine marketing and communications research executive vice president Manoj Vidwans.

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The channel has also created an account with the free video sharing site YouTube for uploading of their content. “For the youth who spend more time on the internet, NDTV Imagine is going to provide special clippings and some footage of our shows on YouTube. This will attract more viewers,” avers Vidwans.

Imagine marks the group’s foray into the entertainment space, starting with Hindi GEC, and expanding into movies, regional, youth and kids programming.

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