MTV forms digital fusion marketing unit

MUMBAI: US broadcaster MTV has created Digital Fusion, a specialised unit focused on modern advertising and marketing solutions that incorporate original and customised creative content across the company’s digital portfolio.

Operating within MTV’s Digital Advertising group, Digital Fusion will leverage the company’s targetted sites, mobile properties and digital creative teams, to connect advertisers with consumers. The new unit is led by Digital Fusion senior VP, GM Jason Witt who will report to MTV executive VP, digital advertising Nada Stirratt.

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