OpenTV Announces Deal with Sun Direct TV in India

New Indian Direct-to-Home Satellite Pay-TV Network to Launch MPEG-4 Platform Using OpenTV Solutions

SAN FRANCISCO,

OpenTV Corp. , a leading provider of solutions for the delivery of advanced digital television and cross platform interactive services, announced today that Sun Direct TV has selected OpenTV to provide the end-to-end solution and deployment management enabling its digital television services. In addition, OpenTV will provide Sun Direct TV with a collection of applications that includes a new electronic program guide (EPG), interactive cricket, and multi-angle interactive news.

“The Indian market, in which OpenTV gained its first foothold in 2006, represents a tremendous growth opportunity for us and serves to reinforce our strong market position in Asia Pacific and around the world,” said Ben Bennett, OpenTV’s Chief Operating Officer. “We’re extremely gratified to have been selected by Sun Direct TV, a company that likewise strives for leadership and innovation.”

Sun Direct TV will introduce a new Digital Direct-to-Home (DTH) pay TV network in India and expects to use programming from multiple broadcasters to provide a nationwide service with an emphasis on Southern India. Sun Direct TV will use the latest MPEG-4 based technology to increase broadcast capacity. Its selection of OpenTV as provider of its advanced digital television solution confirms OpenTV’s ability to provide next-generation services in fast-growing and emerging markets quickly and efficiently. Sun Direct TV’s launch will be supported by Irdeto’s conditional access solution.

According to an April 2007 report issued by Media Partners Asia Ltd, India is set to become the top pay television market in Asia Pacific by 2015, with pay TV penetration forecast to grow from 61% of television homes in 2006 to 84% in 2011, then to 90% by 2015. According to the report, DTH homes are estimated to reach 38 million by 2015, up from 2.6 million in 2006.

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2 Responses to “OpenTV Announces Deal with Sun Direct TV in India”

  1. nxghosting Says:

    i like both than other dth service they are stsands on his good and guarnteed quality
    i like both very much and i thankful them

  2. Dan J Says:

    Direct TV is a ripoff. I recently moved to a rental property where the landlord does not allow a satellite dish to be installed on the roof-top.The installers came out to the address and stated that that was the only place it could be installed, so we had to cancel the account due to the landlords rules. I talked with customer service, who in short told me that I would be charged a cancellation fee of up to $300.I told them that because the landlord will not allow the installation on the roof, and that this is out of my hands. The customer representative told me that they would still charge me a cancellation fee. I argued with the representative to no end, and nothing was solved. I found that after I shipped their satellite boxes back, they deducted $283.00from my bank account without my permission. This company does not believe in treating a customer with respect, but only believes in taking your money. It is my option that you should not do business with a company like this. Don’t get caught in their trap. As far as my rating goes, if there were a -20 stars I would rate them that way.

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