Archive for the ‘Biz’ Category

NDTV Profit launches Ideas for Change campaign

December 6, 2008

NDTV Profit, the 24-hour business news channel from the house of NDTV Networks, has launched a campaign called Ideas for Change to elicit suggestions on fighting terror. The campaign invites people, especially from corporate India, to share their ideas on how terrorism can be curbed.

The campaign was launched on December 1 through a daily show of the same name on the channel anchored by Shaili Chopra. On the show, which is shot on locations outside the studio, chief executive officers and other people from the business community share their ideas, calling for change.

Shivnath Thukral, managing editor, NDTV Profit, says, “Through this campaign we aim to reach out to one and all and give them a chance to share their constructive ideas, views and suggestion on how to fight terrorism.”

“We want CEOs to use their experience in drafting a blueprint which will help us all to contain this terror. I urge every corporate citizen, every Indian to take a step forward and join us in this campaign.” Thukral says.

The channel will sift through the ideas submitted on the various digital platforms and choose the ones that can be published as a charter. The document will be submitted to the home minister, P Chidambaram, and the Prime Minister, Dr Manmohan Singh. The Ideas for Change is being promoted primarily on the NDTV Networks channels.

NDTV Profit launches modified Money Mantra show

June 13, 2008

NDTV Profit, the No. 2 business news channel, has launched the modified format of Money Mantra, which focuses primarily on investment awareness and opportunities for the common masses.

The only Hindi programme on the channel, Money Mantra will be hosted by Pankaj Pachauri. This half-hour weekly show will premiere on June 20, 2008, airing every Friday at 7:30 pm, with a repeat telecast on following Sunday at 12:30 pm.

Reliance Money is the title sponsor for the show, which was launched today at BSE by Shivnath Thukral, Managing Editor, NDTV Profit; Sudip Bandyopadhyay, Director and CEO, Reliance Money and Pankaj Pachauri, Executive editor and Prime time anchor, NDTV in the presence of Rajnikant Patel, Managing director and CEO, BSE Ltd.

Money Mantra will focus on investing in India in the context of macro economy and will help enhance investor knowledge base. The show aims at educating and guiding its viewers to not just invest in a particular financial instrument but also provide the rationale behind it through an in-depth subject analysis.

Shivnath Thukral said, “Money Mantra has been one of the most successful shows on NDTV Profit and we are very happy to relaunch the show in its new avatar. This show continues in Profit’s overall scheme of focusing on the small investor, their concerns and needs for judicious investments. Over the next few weeks, Profit will be launching several new shows to meet the needs of investors looking for safe investment options.”

NDTV Profit presents NextGen’s Budget

February 5, 2008

Find out what today’s youth thinks about the budget. Hosted by Namrata Brar this interactive show will feature reputed B-schools students and take their opinions on the budget.Catch the first episode of this four part series on Friday, February 8, 2008 at 10:30 pm with a repeat telecast on Saturday, February 9, 2008 at 8:30 pm only on NDTV Profit.

CNBC Awaaz – Pehla Kadam series II

January 29, 2008

Union Minister of Finance Mr. P. Chidambaram has praised the efforts of the country’s fastest growing consumer and business channel, CNBC Awaaz, for its investor education series ‘Pehla Kadam’.

After the hugely successful opening round of India’s first organized investor education initiative, CNBC Awaaz is all set to roll out the second part of its Pehla Kadam series. Partnered by NDSL and NSE and sponsored by Reliance Money, Pehla Kadam series aims to answer to all new investor queries. While the first installment of this series dealt with market fundamentals, Pehla Kadam this time around will essentially focus on the next level of understanding of investment vitalities and volatilities.

Lauding the series as a right step in the right direction at the right time, Mr. Chidambaram has said, “”In metros, tier 1 and tier 2 towns, there is a great deal of interest in the capital market and investment opportunities. What I have gathered is your programme Pehla Kadam had profound impact on that class of people. I wish you more success. I wish you will expand your reach to other parts of the country”.

With the Indian economy looking brighter than ever before and Indian stock markets witnessing an unprecedented tug of war between the bulls and the bears, it becomes imperative for new investors to learn the intricacies of the market place. Mr. Vivek Law, Network 18’s leading anchor and CNBC Awaaz – Consumer Affairs Editor, explained that Pehla Kadam aimed to enable investors to make intelligent and informed decisions and eventually maximize returns and minimize risks on their investments.

“In its first series, Pehla Kadam, brought the equity markets closer to people who had stayed away from it. These people had deprived themselves of an opportunity to participate in the great India growth story. Due to the simple classroom approach Pehla Kadam followed, its viewership was higher than even the biggest general Hindi news channel show. In its second series, Pehla Kadam goes beyond equities, and explains to our viewers everything they wanted to know but could not ask, about money. From need of financial planning, to investing in mutual funds, ULIPs, gold and even property,” Mr. Law said.

NDTV Profit lines up special shows on the Union Budget

January 29, 2008

Taking further steps into its constant endeavor in providing viewers meaningful and easy-to-understand insights into the business world that impacts their lives, India’s leading business channel, NDTV Profit, today announced a lineup of special shows on the upcoming Union Budget 2008-09. The shows will include previews, reviews, and expert opinions on the budget and its impact on all sections of our society.

The shows will analyse the union budget to make it lucid and understandable to a wide range of people from the layman to corporate big-wigs covering a wide array of topics on its impact on working professionals, students, ordinary households, big corporate houses, taxation and rural and farm sector.